I am a highly motivated person. Perhaps excessively so. I LIKE other, highly motivated, people.
You can see where this is going...
I struggle when dealing with people who don't possess some level of drive and motivation in life. And this is where I get in trouble...
You see, I can cajole, coerce, direct, and beg. I might get some behavioral response, but I won't get motivation. In fact, that's almost certainly what I will NOT get. Instead, I will get resistance, resentment, or even worse, indifference.
That's the funny thing. You cannot transfer motivation. You can only tap into and provide energy to motivation that is already there.
And yet, it is the natural instinct of energetic, intense, motivated people to try transferring what they have to others.
Try getting into the heart of others to see the motivation that is most certainly buried there. Usually it is just buried under years of fear, doubt, criticism, and failure. It is almost certainly there.
Your job? Find it. Fuel it. Resurrect it.